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Consumers today are actively looking for brands that are environmentally conscious in their sourcing, packaging, transportation, and the like. To adapt, businesses have started to aim for best practices at making their logistics operations more sustainable. This is known as green logistics.
It is built over and above the foundation laid by conventional logistics. Traditionally, the focus is on operations with little or no environmental considerations. But the role of green logistics is to enhance both business operations and the sustainability of the organization.
